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Privacy Policy

Read our Privacy Policy to understand how we handle your data and ensure your privacy

Privacy Policy

Last Updated: January 28, 2026

Welcome to TheUnfollower ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website theunfollower.com (the "Site") and use our services.

By accessing or using our Service, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this policy, please do not access the site.

1. Information We Collect

We collect information that you provide directly to us, information that we collect automatically when you use the Service, and information from third-party sources.

A. Personal Information

When you register for an account, subscribe to our newsletter, or purchase a Pro plan, we may collect personally identifiable information, including:

  • Email Address: Required for account creation, authentication, and communication.
  • Payment Information: If you upgrade to a Pro plan, payment details (such as credit card numbers) are collected and processed directly by our Merchant of Record, Lemon Squeezy. We do not store your full credit card information on our servers.
  • User ID: A unique identifier assigned to your account.

B. Instagram Data

To provide our core service—analyzing your Instagram followers and following lists—you upload data files (ZIP containing JSON or HTML files exported from Instagram). We process this data to generate reports and insights.

  • Uploaded Data: Includes lists of your followers, following, pending requests, and other related account activity found in the files you provide.
  • Derived Metrics: We generate and store snapshots of your data, such as follower counts, growth trends, and lists of "unfollowers," "fans," and "early supporters."
  • Storage: This data is processed on our secure servers and stored in our database (powered by Supabase) to allow you to track your history and progress over time.

C. Usage Data and Tracking

We automatically collect certain information when you access the Site, including:

  • Device Information: IP address, browser type, operating system, and device identifiers.
  • Usage Patterns: Pages visited, time spent on the site, clicks, and interactions with features.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to track activity on our Service and hold certain information.
    • Analytics: We use Google Analytics, Clarity, and Umami (self-hosted) to understand how users interact with our website and improve user experience.
    • Advertising: We partner with third-party ad networks like Monetag and Google AdSense to display advertisements for free-tier users. These partners may use cookies to serve ads based on your prior visits to our website or other websites.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide the Service: Processing your uploaded files to generate follower analysis, growth charts, and actionable lists (e.g., trusted, ignored, VIP).
  • To Maintain Your Account: Managing your registration, login, and subscription status.
  • To Process Payments: Facilitating transactions via Lemon Squeezy.
  • To Improve Our Service: Analyzing usage trends to fix bugs, optimize performance, and develop new features.
  • To Communicate with You: Sending administrative emails, updates, security alerts, and support messages.
  • To Serve Advertising: Displaying relevant ads to free-tier users to support the operation of the Service.

3. Disclosure of Your Information

We do not sell your personal data. We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

A. Service Providers

We share your information with third-party vendors who perform services for us or on our behalf, including:

  • Supabase: For database hosting and authentication services.
  • Lemon Squeezy: Merchant of Record and payment processing.
  • Google Analytics, Clarity, Umami: For data analysis and performance tracking.
  • Privacy Policies: By using our Service, you agree to the privacy policies of Supabase and Lemon Squeezy.

B. Advertising Partners

We may share non-personally identifiable information with advertising partners like Monetag and Google AdSense to serve relevant advertisements. These partners may set and access their own cookies, pixel tags, and similar technologies on your device.

C. Technical Service Providers

We use Supabase for database management and authentication, and Lemon Squeezy for payment processing. By using our Service, you also acknowledge and agree to be bound by the respective privacy policies of these third-party providers. We are not responsible for any data breaches occurring on their infrastructure.

We may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to:

  • Comply with a legal obligation (e.g., a court order or subpoena).
  • Protect and defend the rights or property of TheUnfollower.
  • Prevent or investigate possible wrongdoing in connection with the Service.
  • Protect the personal safety of users of the Service or the public.

4. Data Security

We use administrative, technical, and physical security measures to help protect your personal information.

  • Encryption: Data is transmitted via SSL (Secure Socket Layer) technology.
  • Secure Infrastructure: We rely on industry-leading providers like Supabase and Lemon Squeezy which maintain high security standards.
  • Access Control: Access to your personal data is restricted to authorized personnel and systems.

However, please be aware that no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

5. Data Retention

We will retain your personal information and uploaded data only for as long as is necessary for the purposes set out in this Privacy Policy.

  • Active Accounts: Data is retained to provide historical tracking.
  • Immediate Deletion: Users may delete their account at any time. Upon deletion, all snapshots and personal data are permanently purged from our database within 30 days.
  • Subscription Forfeiture: Account deletion results in the immediate termination of any active Pro subscription without a refund.
  • Account Data: Retained as long as your account is active.
  • Uploaded/Snapshot Data: Retained to provide you with historical analysis. You can delete specific snapshots or your entire account at any time.
  • Legal: We may retain certain data to comply with legal obligations, resolve disputes, and enforce our legal agreements.

6. The 'Right to be Forgotten' (Snapshots)

Account Deletion and Data Purge: When a user chooses to delete their account, all associated Instagram data snapshots, VIP lists, and growth history are permanently purged from our Supabase database within 30 days. This action is irreversible.

7. Your Data Protection Rights

Depending on your location, you may have the following rights:

  • Access: The right to request copies of your personal data.
  • Rectification: The right to request that we correct any information you believe is inaccurate.
  • Erasure: The right to request that we delete your personal data. You can delete your account directly within the application settings.
  • Restrict Processing: The right to request that we restrict the processing of your personal data.
  • Data Portability: The right to request that we transfer the data that we have collected to another organization, or directly to you.

To exercise these rights, please contact us: Support Form.

8. Third-Party Websites

The Service may contain links to other websites that are not operated by us (e.g., Instagram). If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

9. Children's Privacy

Our Service is not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you become aware that a child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about these Terms, please contact us: Support Form.

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